{"id":134,"date":"2021-11-27T19:37:46","date_gmt":"2021-11-27T18:37:46","guid":{"rendered":"https:\/\/berrikusi.eus\/home\/"},"modified":"2023-01-24T15:47:38","modified_gmt":"2023-01-24T14:47:38","slug":"inicio","status":"publish","type":"page","link":"https:\/\/berrikusi.eus\/eu\/","title":{"rendered":"Hasiera"},"content":{"rendered":"<div id='denuevo'  class='avia-section av-kwi8303m-2e7e2a972a83d2a6943e9de39cec5566 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-134'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-kwi83m0s-10f0f93a52919c9fa30306e06f34f5f0 sc-av_one_half av-equal-height-column-flextable'><div class='flex_column av-kwi83m0s-10f0f93a52919c9fa30306e06f34f5f0 av_one_half  avia-builder-el-1  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top '     ><section  class='av_textblock_section av-kwi84ryf-e62e86bb2e282bbe460e4afa2ee8e7da'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Zer da Berrikusi<\/h1>\n<p><strong>Tokiko ekonomiak suspertzea<\/strong><\/p>\n<p>Berrikusi Eusko Jaurlaritzaren ekimena da, eta tokiko ekonomiak suspertzea du helburu, jarduera guztiak dinamizatuz eta eguneratuz: merkataritza, ostalaritza, zerbitzuak, turismoa, aisia, kultura, kirol fisikoa<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-15898-5e4ac4c91a2e39dbe2955c3312c26c34 av_one_half  avia-builder-el-3  el_after_av_one_half  avia-builder-el-last  img_responsive_full flex_column_table_cell av-equal-height-column av-align-top '     ><div  class='avia-video av-lcaqpt1v-fe738e58342f84823e891d8913cb9077 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/ukGj5QLPN1Y'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe title=\"Berrikusi, tokiko ekonomiak suspertzeko ekimena\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/ukGj5QLPN1Y?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-134'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lcassxlw-4f9008b8c66bc0b76d273d2be44bd0e5\">\n#top .hr.hr-invisible.av-lcassxlw-4f9008b8c66bc0b76d273d2be44bd0e5{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-lcassxlw-4f9008b8c66bc0b76d273d2be44bd0e5 hr-invisible  avia-builder-el-5  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-kwjllfwr-4a2cb50b066e928af86730c0768e34bd main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_hr  el_before_av_hr  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-134'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-2876s-f633aadb8e68bb135eedba2503b9d65f sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2876s-f633aadb8e68bb135eedba2503b9d65f\">\n.flex_column.av-2876s-f633aadb8e68bb135eedba2503b9d65f{\nbackground:url(https:\/\/berrikusi.eus\/wp-content\/uploads\/2021\/11\/Servicios-Berrikusi-1.jpg) 50% 50% no-repeat scroll ;\n}\n<\/style>\n<div class='flex_column av-2876s-f633aadb8e68bb135eedba2503b9d65f av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch '     ><\/div><div class='av-flex-placeholder'><\/div><div class='flex_column av-1d2fk-4c2f384e9be9878ee1c01656aa55ec0a av_one_half  avia-builder-el-8  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lbwini59-73c8e4f6b6e85f271cc612cc03664fd3\">\n.avia-image-container.av-lbwini59-73c8e4f6b6e85f271cc612cc03664fd3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lbwini59-73c8e4f6b6e85f271cc612cc03664fd3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lbwini59-73c8e4f6b6e85f271cc612cc03664fd3 av-styling- avia-align-center  avia-builder-el-9  el_before_av_textblock  avia-builder-el-first  av-desktop-hide av-medium-hide av-small-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class='wp-image-228 avia-img-lazy-loading-not-228 avia_image ' src=\"https:\/\/berrikusi.eus\/wp-content\/uploads\/2021\/11\/Servicios-Berrikusi-1.jpg\" alt='Servicios Berrikusi' title='Servicios-Berrikusi'  height=\"760\" width=\"1140\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/berrikusi.eus\/wp-content\/uploads\/2021\/11\/Servicios-Berrikusi-1.jpg 1140w, https:\/\/berrikusi.eus\/wp-content\/uploads\/2021\/11\/Servicios-Berrikusi-1-300x200.jpg 300w, https:\/\/berrikusi.eus\/wp-content\/uploads\/2021\/11\/Servicios-Berrikusi-1-1030x687.jpg 1030w, https:\/\/berrikusi.eus\/wp-content\/uploads\/2021\/11\/Servicios-Berrikusi-1-768x512.jpg 768w, https:\/\/berrikusi.eus\/wp-content\/uploads\/2021\/11\/Servicios-Berrikusi-1-705x470.jpg 705w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-xxdc-a065ee1983621276b9186d77d2018a5d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Garai berriak, erronka berriak<\/h2>\n<p>Hiriko merkataritza-enpresen jarduerarekin lotutako esparru guztien pixkanakako digitalizazioak autosufiziente bihurtu ditu kontsumitzaileak.<\/p>\n<p>Horrek esan nahi du jada saltoki fisikoak ez direla produktuen eta erosleen arteko harreman-gune nagusia, eta produktuak berak dendetara bisitak erakartzeko ahalmena galdu duela.<\/p>\n<p>Horregatik, digitalizazioak tokiko saltokira ekarri duen erronka handienetako bat da bezeroei produktu baten eskuragarritasunetik haratago balioa eman diezaieketen erosketa-esperientziak eskaintzea. Erosketa-esperientzia berriak baliotsuak izan daitezen, egungo kontsumitzaileen premiekin lotu behar dira, eta haien itxaropenak ase.<\/p>\n<p>Hori da, hain zuzen ere, Berrikusi programaren helburu nagusietako bat: tokiko merkataritza egungo kontsumitzaileen beharretara eta itxaropenetara hurbiltzea. Bestela esanda, eguneratu.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-134'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gv0q6-2b60c7a68b86a4fa06fa297d0f53c56e\">\n#top .hr.hr-invisible.av-gv0q6-2b60c7a68b86a4fa06fa297d0f53c56e{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-gv0q6-2b60c7a68b86a4fa06fa297d0f53c56e hr-invisible  avia-builder-el-11  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-kwjlhg0j-3ee4713ed7485c6b64ac2dfa92cac77d main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_hr  el_before_av_hr  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-134'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1c9t0-a11d6e383521cef91c3b8555eca8b5fb sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c9t0-a11d6e383521cef91c3b8555eca8b5fb\">\n.flex_column.av-1c9t0-a11d6e383521cef91c3b8555eca8b5fb{\nwidth:49.5%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1c9t0-a11d6e383521cef91c3b8555eca8b5fb .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div class='flex_column av-1c9t0-a11d6e383521cef91c3b8555eca8b5fb av_one_half  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top '     id=\"proyecto_texto\"  ><section  class='av_textblock_section av-kwjli2kz-7e1b5d0a658b2f14679386f9ecf38492'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Berriro, zurea<\/h2>\n<p>Hiriko merkataritza-enpresen jarduera beren artean lotuta dago eta herri bateko bizilagunen bizitzaren egunarekin lotuta dago. Horregatik, Berrikusi dinamizatzeko estrategiak barne hartzen ditu elikaduraren, pertsonaren ekipamenduaren, etxearen, zerbitzuen eta ostalaritzaren sektoreak, baina baita turismoarekin, kulturarekin, kirolarekin, aisialdiarekin eta entretenimenduarekin lotutako jarduerak ere.<\/p>\n<p>Berrikusi proiektuan, dinamizazio-estrategiaren helburua da biztanleek bizilagunekin eta bisitatzen dituzten turistekin duten lotura berrezartzea, eta era guztietako jarduera, zerbitzu eta produktuez gozatzeko aukera ematea.<\/p>\n<p>Hori modu aktiboan egiten da, auzokideen eta turisten beharrak eta igurikimenak ezagutuz, denbora errealean ikasiz tresna espezifikoak erabiliz eta ikaskuntza hori proposamenak eguneratzen jarraitzeko erabiliz.<\/p>\n<p>Horrekin, saltoki bakoitzeko erosketa-esperientzien balioa handitzeaz gain, handitu egiten da. Hiriko merkataritza-eremuak oro har eskaintzen duen balioak ere berdin egiten du, eta populazio horien bizi-kalitatea hobetzen du.<\/p>\n<p>Izan ere, populazio horien bizi-kalitatea handitzea bertako ekonomiak suspertzeko modu ona da.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-160yk-9911e1f5a505032f9e57198ca215f799\">\n.flex_column.av-160yk-9911e1f5a505032f9e57198ca215f799{\nwidth:49.5%;\nmargin-left:0;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-160yk-9911e1f5a505032f9e57198ca215f799 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div class='flex_column av-160yk-9911e1f5a505032f9e57198ca215f799 av_one_half  avia-builder-el-15  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kwjlijcy-34d63a39049c451a85c45adee97fb157\">\n.avia-image-container.av-kwjlijcy-34d63a39049c451a85c45adee97fb157 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kwjlijcy-34d63a39049c451a85c45adee97fb157 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kwjlijcy-34d63a39049c451a85c45adee97fb157 av-styling- avia-align-right  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-460 avia-img-lazy-loading-not-460 avia_image ' src=\"https:\/\/berrikusi.eus\/wp-content\/uploads\/2022\/12\/Berrikusi-de-nuevo-lo-tuyo-berriro-zurea.png\" alt='Berrikusi. berriro, zurea. de nuevo, lo tuyo' title='Berrikusi. berriro, zurea. de nuevo, lo tuyo'  height=\"520\" width=\"520\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/berrikusi.eus\/wp-content\/uploads\/2022\/12\/Berrikusi-de-nuevo-lo-tuyo-berriro-zurea.png 520w, https:\/\/berrikusi.eus\/wp-content\/uploads\/2022\/12\/Berrikusi-de-nuevo-lo-tuyo-berriro-zurea-300x300.png 300w, https:\/\/berrikusi.eus\/wp-content\/uploads\/2022\/12\/Berrikusi-de-nuevo-lo-tuyo-berriro-zurea-80x80.png 80w, https:\/\/berrikusi.eus\/wp-content\/uploads\/2022\/12\/Berrikusi-de-nuevo-lo-tuyo-berriro-zurea-36x36.png 36w, https:\/\/berrikusi.eus\/wp-content\/uploads\/2022\/12\/Berrikusi-de-nuevo-lo-tuyo-berriro-zurea-180x180.png 180w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. 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